“Always be confident and your sales will take care of themselves.” I have never liked being ‘sold’ anything. The pressure of the other person’s need to get your money, to win your deal, is a sure-fire way to dissolve the good will that is initially extended in business. What’s worse is I don’t ever want [...]
Archive for October, 2009
Lead On Friday To Be Happy On Monday
admin “In fact, we often joke about “having a case of the Mondays” because nobody ever does.” I have mentioned in previous articles that I approach leadership from the “servant leadership” mindset. This means that I put the interest of my team before my own (of course, with the interest of my company’s overall welfare as [...]
Why Some M&A Fail To Succeed
admin To read part 1 and understand what a merger and acquisition is, please go to: https://ivoireconsultancy.org/blogs/ivoire_article_view.php?id=54 Limitations of M&A One should know that M&A as a strategy for rapid growth can be risky and uncertain. Shareholders of acquired firms are likely to earn above-average returns, while shareholders of acquiring firms’ shares fall as soon as [...]
What is Brand Trust?
admin Most of us inherently understand the importance of trust, whether it’s in our personal friendships, business and even down to the contents of our food. Brand trust might appear to some as a fuzzy notion, but ultimately it delivers hard, tangible bottom line results for organisations & brands. It creates lifetime consumer cycles, when customers [...]
Choosing the Right Business Model for Your Startup
admin There are many ways to set up a business model, and more are developed every day with the growth of the world wide web. The classic brick-and-mortar storefronts, pure service ventures, and manufacturing and warehouse models still exist, but have been expanded from their classic versions to remain competitive in today’s environment. In addition, purely [...]
Chanel Brand Story
admin Chanel founder Coco Chanel was originally called “Gabrielle Bonheur Chanel”, 1883, was born in France’s Auvergne. She was six years old when my mother passed away, his father even leave her and four other brothers and sisters. Since then, her upbringing by her aunt adult, a child admitted to convent school, and there learned first-hand [...]
Get them with a powerful sales letter!
admin The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make. 1.Heading. Write attention grabbing [...]
A Small Business Loan Alternative For Today’s Economy
admin photo credit: edkohler You need money for your business. Under normal circumstances, you’d look into a getting a small business loan. But these are far from normal circumstances. Our economy is in a full-on recession and you need something fresh, something new, something innovative. You need a small business loan alternative. If you own a [...]



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