3 Reasons Why Small Business Owners Should Adopt Social Media Marketing

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Social media and social media marketing seem to be the buzzwords since the past couple of years. We hear a lot about ways that companies can use to tap social media communities and the strategies involve in building a following on social media platforms. In this article, I will try my best to help you as a small business owner on why you should adopt social media marketing.

Reason #1 Huge Audience on Social Media Platforms

If you don’t know about it yet, Facebook, the largest social networking site on the Internet, is growing by 600,000 users per day, yes, per DAY! Twitter, the microblogging platform turned social interaction site, grew by 600% in just 2008 alone and currently house 6 million registered members. Imagine just 1% of the users of these platforms talking about your small business. Read more of this >>

How to Survive As a Business During a “Recession”

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Many businesses are “cutting costs” in a time of recession and this is a major part of the problem, with most businesses cutting costs and buying less stock it’s making a big impact on both their and other businesses profits. A lot of companies are foolish in thinking that employees and sales materials are “expenses” when really they are multipliers and make the company profits, without them they will make less profits so will find that there losing more money each year. Frequently business owners make decisions based on THE BOTTOM line, not realizing where the multipliers are in the business. So instead of doing what would increase the income, they start cutting out things that actually make the income. Some businesses think negatively because we’re in recession, panic and hold onto their money and make job cuts, really they are shooting themselves in the foot!

Businesses should be thinking about how to stand out above the crowd and expand in a time like this, not thinking how to make the business smaller. Read more of this >>

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