Business Loans

BUSINESS LOANS are loans sanctioned to provide the customer with sufficient financial stability by which he can launch a new business or expand his business. All kind of reasons relating to the initiation, expansion and promotion of business are considered for sanctioning business loans .Even the bad credit record of the clients is considered liberally.

There are various kinds of business loans available in the market .Mention may be made of New Business Loans ,Start-up Business Loans ,Commercial Business Loans , Secured Business Loans ,Unsecured Business Loans, Low Rate Business Loans ,Small business Loans .All these loans has their lenders and can be avail of easily .

The most difficult problem one faces to launch a new business is finance. New business loans give them a great opportunity to open their business .This kind of loan helps them to stop worrying about the finance and start the business as and when they want.

Start-up Business loans help to start a new business. Those who are of desirous of starting a business but unable to do so for financial paucity, this kind of loan will help them to realise their desire.

Commercial Business Loans are different from other business loans. These loans are specially arranged to meet the need and requirement of the clients .Lenders of such kind of loans are available.

Secured Business Loans are sanctioned at a low rate of interest in comparison to unsecured loans. It can be best used in the business for extra financing.

Small Business Loans are for those who want to have a business of their own and start with a small one. Such kind of people can start their business with Small Business Loans.

Author: Kamal Uddin
Article Source: EzineArticles.com
Provided by: Import duty

What is Brand Trust?

Most of us inherently understand the importance of trust, whether it’s in our personal friendships, business and even down to the contents of our food. Brand trust might appear to some as a fuzzy notion, but ultimately it delivers hard, tangible bottom line results for organisations & brands. It creates lifetime consumer cycles, when customers have trust and loyalty for a certain brand they may use that brand for their entire lives. This drive to create lifetime consumers is what often convinces firms to spend millions on advertising and developing new products.

Given Brand is ‘the relationship with a customer’ and the ‘implied guarantee of quality or experience extended by your firm’ any breach of that contract with your customer and/or employees, and their expectations, places the brand in jeopardy.

Brand Trust – impacting the bottom line

Recent studies into the benefits & drivers of brand trust found that when people trust a brand,

  • 83% will recommend it to others
  • 82% will use its products & services frequently
  • 78%  will look to it first, for the things they want
  • 78% will give its new products and services a chance
  • 50% will pay more for its products/services
  • 47% believe it will keep them informed as to new products/services they’ll like

Harnessing brand trust is basically the key to the consumer equation – through trust, they’ll pay more, try more and ultimately, buy more.

So how do we capture more brand trust? Interestingly, research has found that all six of these drivers below equally correlate in their ability to build brand trust collectively.

  1. Stability – a brand needs foundations and to be stable in order to be trusted
  2. Innovation –  continuing to develop & innovate
  3. Provide a ‘relationship’ – brands must open up  a relationship with their customer/s
  4. Have Practical Value
  5. Be competent and deliver
  6. Vision – Brands must adopt guiding principles and a Vision in order to be trusted.

Tips for building greater Brand Trust

Establish Brand organisational values and metrics (what exactly is the strength of our trust drivers?) then set about defining your Brand’s trust drivers (what is our brand actually trusted for?). Has your organisation set a Brand vision which both engages and attracts customers, consumers and your employees? Finally ensure marketing tactics (processes & programs) both internally (in regard to employee culture) and externally, across business activities and communications with your customers lend themselves to building greater brand trust.

Brand management and market research experts – The Right Group. Services include brand strategy & identity, marketing strategies, corporate branding & management training. We especially focus on the alignment between brand strategy and business strategy.

Article Source:http://www.articlesbase.com/strategic-planning-articles/what-is-brand-trust-1380598.html

Don’t Put Me On Your Bid List!

This year has been a rude awakening for many sales professionals. A few years ago, large sales were easily had. In 2009, reps are working twice as hard for smaller sales. Margins are also tight due to intense competition among companies that are willing to sacrifice profits for the sake of staying busy.

The good news is that unless you’ve traded in your Blackberry and drive-through Starbucks for a pork-pie hat and a place in the soup line, you’re still in the game. The bad news is that you’re far from alone.

Complaining about the bad economy is very 2008. The new water cooler rant is that there are too many companies competing for the same small pool of work. When 30 piranhas are stuffed into a 12-gallon tank, any morsel of food is quickly devoured-yet all of the fish remain hungry.
As salespeople, we can either accept mediocre results as an inevitable byproduct of

the bad economy or we can find a way to distinguish ourselves from the mass of competition. Going back to the piranha analogy, there will not be enough food put in the tank this year. You want to be the lone fish that jumps and catches the morsel before it hits the water.

One easy way to elevate yourself is to get out of the “bid-list” mentality. Asking to bid jobs or be on someone’s bid list is a weak, passive way to solicit business. An inanimate fax machine can be on a company’s bid list. You’re better than that. In a good economy, working this way yields mediocre results, and we’re not in a good economy.

Here’s why I don’t like bid lists:
• You’re not the only one receiving that request for quote (RFQ).
• Bid lists reduce everything down to price. If you have a premium product, your bid is going to look high when compared to an inferior product. It’s extremely difficult to point out your product’s superiority on a bid list.
• RFQs are often red herrings. Have you ever walked into a prospect’s building and been surprised by some newly purchased materials despite having been erroneously assured that you’re on the bid list?
• Bid sheets create the illusion of an even playing field. Buyers often have a preferred vendor in mind before they distribute RFQs. If you’re not the preferred vendor, you have a few strikes against you from the start. The preferred vendor’s bid only has to be in the ballpark. You may be the low bidder across the board and still not get the job. Low bids are rejected because “they’re too low, something must be wrong.” High bids are accepted because “it’s not that much more, and we know what we’re going to get.” It’s not spelled out on the RFQ, but it’s a reality.

Here’s what you can do:
• Get the order before it’s put out for bid. If you can find out what projects are upcoming before the RFQs go out, you’ll have the opportunity to sell before your competition becomes aware of the opportunity. Great sales pitches can easily be drowned out by dozens of mediocre ones. Don’t wait. Pre-sell your products.
• Work to become the preferred vendor. If customers want to give you work, selling becomes exponentially easier. If you’re a second- or third-tier vendor, don’t assume that you can bid your way to the top tier. Find out why your competition is getting the lion’s share of the work. Nine times out of 10, you’ll be told it’s price. It’s probably not.
Think about it. If you’re a purchasing agent, are you going to admit that you prefer one vendor because he lets you use his condo in Palm Springs every year or because the owner likes him? No, you’ll give a less accurate, but more respectable answer (“His prices are lower”). Find out what makes your customer tick, then you can decide how to improve your relationship, or if you even want to.
• Find out what’s important to your customer so you can bid accordingly. Don’t assume all of the important specs are on the bid list. Maybe you’ll be the only vendor quoting product that hits all of their specs. Make sure they know it.
• Find a good reason to stay on your customer’s radar. Repeatedly calling to ask, “Do you need anything?” or “Are you ready to order?” keeps you on their radar, but not in a good way. “I’ve got a good idea that should save you some money” is a call that your customers will want to take. A busy purchasing agent will often bypass the bid process and give an order to a rep who happens to be on their radar when a job is released. Contact them often, but make sure you have a worthwhile purpose or you’ll be put on the dreaded straight-to-voicemail list.

As a hardwood vendor, my goal is to solve problems and present opportunities to my clients. A proactive approach often gives me the first, and sometimes the only, look at new business. 

Stephen Ondich is the owner of Commercial Forest Products, Fontana, Ca., a manufacturer and distributor of hardwood products. He can be reached at (909) 256-4583 or sondich@commercialforestproducts.com. www.commercialforestproducts.com

Article Source:http://www.articlesbase.com/sales-articles/dont-put-me-on-your-bid-list-1350032.html

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