photo credit: nayrb7

I would like to talk to small business owners for a minute. Take some time out of your busy schedules to hear a few things that more than likely will catapult your business to the next level if you apply yourself. I have recently come across an online course that will teach you Step-by-Step How to DOUBLE Your Small Business’ Revenue by Using 11 Secrets that Your Competitors DON’T KNOW about the Power of the Internet to Attract a Stampede of New Customers to Your Business.

This is truly an amazing course. I have been involved in internet marketing for a few years now after
being tired of the same boring routine at my 9 to 5 working for crumbs. I decided to explore ways online
to get some extra cash. With having NO knowledge of using the tools of the internet such as youtube,
craigslist, article marketing, etc.

I was actually able to make some money using just a few of these principles taught in this course. At the time I started internet marketing this particular course was not around. I was learning a few of
these secret strategies from one of the men who created this course though. So I was basically watching what he did, putting my own little spin on it so I was comfortable with it, and next thing you know I suprisingly started to see some money come in.

Now if a young man like myself with no type of experience in any type of business could start making
money in a few weeks after using these exact strategies, imagine what a business owner who more than likely has a degree and plenty of experience in their field could do? The possibilities are amazing!

+ This course in a nutshell is going to get your mind used to a new way of thinking and promoting so that you can use the internet to skyrocket your small business to the next level, while your competitors
suffer.

+ The days of newspaper ads are DEAD, phonebooks are ancient, people dont even look at TV commercials anymore.

+ Radio? You can’t be serious. All of these old methods of advertising and promotion are just not working anymore.

+ So you as the business owner needs to come up with a plan that will make you recession proof and keep your investment from being wasted, and losing your business.

+ The men who created this great easy to follow course have the proof of their earnings and traffic
levels to show you exactly how successful you can be after using these secrets that other business
owners have no clue about.

+ Put yourself in a position to be a dominant force. The internet is the way to go in this day and age.

Nine out of ten people today will get on their phone or laptop to get directions, a phone number, to
shop, or any other task they need completed. This is the exact reason why you need to be where all of
the people are. What is the point of placing ads on the radio, television, newspaper? No one is there! I
can’t think of any reason why a business owner would not benefit from the principles taught in this
course. No matter what level you are on, from small, all the way up to extremely established.

The secrets these guys have to share with you are just simply amazing and have brought them 8 MILLION visitors per month to four of their websites! That number is crazy. Now imagine how much money they were able to make from getting that traffic. I would say a lot! So if you think you are ready to learn the methods these guys use to stay above the competition visit the link below and give this program a try. I highly doubt you will be disappointed.

Thank you for reading.

Sincerely,

Ryan Harris

http://www.smallbizsuccess.cjb.net

photo credit: Eric Kilby

The business environment you operate in has a significant impact on your strategy in business. This is true whether your business is operating during a weak, strong, or recessionary economy.

However, it is even more important to understand your business environment during a recession; which is a time when buyer power is stronger than ever, and business survival strategies need to be quickly developed and launched. Your business needs to change to survive; it can even thrive and grow during a recession providing your efforts are focused on recession marketing strategy planning.

A strategic business plan is typically written for a 5 year period, with annual updates and adaptations. Most small business owners did not foresee the current global economic conditions (actually most large and mid-size business owners did not seeing these conditions coming); therefore, the strategic business plans that were written in a different economic climate are not useful in today’s recessionary economy.

To survive a recession, re-visit your small business plan:

* Is your vision statement still relevant? Do you need to revise it for the future you see ahead (although remember that a vision statement is typically a view of the future you would want for your business in the years ahead – it might not change that much).
* Re-define your priorities and re-develop your action plan. If you have available cash, this might be the time to buy new equipment that has been on your capital expenditures plan for two or three years in the future. It is likely that you will get a very good price on that equipment; you’re in a good negotiating position right now. If cash flow is a serious issue for your business; what can you do to conserve cash? Does it mean canceling plans to add a new location or launch a new product? Does it mean laying-off staff if you think the business is going to shrink substantially (and if there’s nothing you can do to turn it around)? Or consider whether now is the time to look for a partner, or merge with another business, or acquire a competitor?
* Review your line of products or services. Are some of them unprofitable? Some products or services can be used as a loss leader; bringing in other, more profitable business. That can be an acceptable investment if the profitable business covers the cost of the losses, and more. Can the products or services be re-developed to become income earners or is it time to ‘retire’ the product or service.
* Review your business strategy: Are you a market leader, a follower or a market challenger? A market leader may be able to manage a recessionary environment if its cost structure is highly competitive and if the leader is the best-price option. A market follower might be able to ‘cherry pick’ the best orders by focusing on business that is most closely aligned to the follower’s strengths and uniqueness. A market challenger will likely find a recessionary environment the most difficult; it is expensive to challenge for better market position.
* Reconsider your market strategy: This is the time to do a strengths, weaknesses, opportunities and threats (SWOT) analysis on your business. What impact will a recessionary economy have on your SWOT analysis? Can you capitalize on fragile competitors? That’s an opportunity. What impact will swings in interest rates and/or dollar exchange rates have on your business? If it’s a negative impact, that’s a threat. Is your management structure strong? Do you have effective leaders in your organization? If yes, that is a strength; if no, that is a weakness.
* Develop new marketing strategies; considering the four elements of marketing mix: product, price, promotion and place or distribution.
* Make sure that you develop a daily ‘hot list’ of business performance measures (also known as key performance indicators or KPIs) because in today’s economy you need to know, more than ever, how your business is doing, and the only way to know, is to measure. Customize what you need to know for your business; this might include daily job estimates, daily orders or sales, receivables, inventory reports, supply purchases, number of calls incoming, gross profit margin by customer, and more.

There are marketing and sales upsides to a recessionary economy if you re-develop your strategy in business. To survive the downturns, you need to focus your efforts on adapting and moving forward, quickly.

For more tactics on developing your strategy in business for a recessionary economy, please visit Strategy in Business. For more on small business resources and advice on managing a small business, please visit http://www.more-for-small-business.com

Kris Bovay is the owner of Voice Marketing Inc., a business and marketing services company. Kris has more than 25 years experience in successfully managing and leading large, medium and small businesses; businesses that she has worked with have grown by more than 30% in sales in the first two years. Use Kris’ experience to help you manage and lead your business. Copyright 2008 – 2009 Voice Marketing Inc.